I know it’s not the 20th anniversary any more. Stop reminding me! We’re practically at the 23-year mark, for crying out loud. I’m just too damn lazy to change the promo. Mea culpa, okay? MEA CULPA, GODDAMMIT!
Whoops, sorry. Was a bit on edge just then. I was talking to our advertising manager, otherwise known as Marvin (my personal robot assistant). He keeps telling me that I left the 2000 Years To Christmas billboard up too long. The suggestion is ludicrous. Accurate, but ludicrous. I didn’t program him to tell me the truth. (To tell the truth, I actually didn’t program him at all.)
Incremental sales … without the increments
It actually doesn’t much matter whether or not we advertise, frankly. We don’t sell a lot of units, which may be a function of the fact that we don’t put out a lot of new material. I am being generous, of course – we haven’t put out a new album in nine freaking years. Where did that time go? Same place all time goes – into the hole, after the sun. (What does that mean? Well, I had an explanation, but I dropped that into the hole as well.)
Hey, it’s not like you can’t find our albums on the internets. They’re out there. If you look around for 2000 Years To Christmas, you’ll find it in a boatload of places, including many I’ve never heard of, and some destinations I’ve never been to. In fact, that album is on so many outlets, you’d think we would be selling them left and right just by osmosis … or inertia … or some other physical principle. You know what I mean – you toss your album out into the street, and eventually someone will come by and pick it up. (We’re still eagerly awaiting that day.)
With an effing vengeance
It’s not like we couldn’t use a little extra scratch. Winter is descending upon us like a frozen shroud. Or a great frozen wall, dropped by the ice gods. Or some other metaphor I can’t think of because I’m too damn cold. What the hell, do you want me to draw you a picture? There’s white stuff falling from the clouds. It’s snowing in New York. Hal-lah-freaking-loo-yah.
Of course, the mansized tuber is taking necessary precautions, moving in from the courtyard and squeezing into a planter for the duration. Marvin is avoiding the out of doors, which is a little hard to do, as we are officially out of doors. (We broke one last week, and we don’t have any spares.) The rest of us are just huddling around stoves and registers, waiting for it all to be over. So, in other words, a really productive week around the abandoned hammer mill.
Modern insensibilities
One thing I hadn’t counted on with the onset of global warming is the degree to which people’s expectations about winter weather would dramatically change. There’s going to be 10 to 16 inches of new snow on the ground when this week is over, and they talk about it like it’s a natural disaster. Back twenty years ago or so, we used to call that Tuesday. Or Tuesday and Friday.
Hell, we had a method back then for telling how bad the snowstorm is. It was called looking out the window. In other words, if you could look out the window and see something, anything other than white, it wasn’t that bad. The whole mill was like one of those measuring sticks. If the drifts meet the top of the second story windows, well …. it will have snowed a bit.
There’s a little tip to take home with you – no charge.
